Ruth Sims, Loughborough

Ruth Sims, Loughborough

Ruth has been a research associate at Loughborough University since 1999, with a first degrees in psychology, ergonomics and PhD in ‘design for all’. She predominately researchs accessibility and usability of products, systems and environments by older or physically disabled people, but has also worked on projects investigating road safety in emerging economies, the reinvention of the toilet for low-water areas, and co-design to generate ideas for reducing single occupancy car travel when commuting to work.

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Co-design to generate innovative ideas