Karl Smith, Accenture

Karl Smith, Accenture

Karl has over twenty years experience in UCD as a catalyst for digital transformation based on academic studies in design and computing and experience of product design lifecycle and management, organisational design, information architecture, usability, user experience and data analytics driven customer experience. He has worked in creative agencies, consultancies and client side across most major sectors including Public, Tourism, FMCG, Defense, Education, Energy, Publishing, Retail and in recent years he has focused on Banking, Financial services and Wealth Management. Recent clients include Tesco Bank, RBS, Deutsche Bank and GE Money.

He is currently involved in a strategic change project within Accenture to launch Enterprise User Experience, support M&A and has recently been awarded a Professional Fellowship by the British Computer Society for his Senior IT Leadership.

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User centred design within investment banking and wealth management