Drew Smith, Tobias & Tobias

Drew Smith, Tobias & Tobias

With a background in automotive design and ethnographic research, Drew’s fascination lies in the experiential thread that runs through successful brand execution. He has defined brand and product strategies for the likes of Lexus, Vodafone, Pfizer, Arup/IHG and Barclays. Now, as lead design strategist at user experience
agency Tobias & Tobias, he helps clients understand the role of digital execution within the broader context of their business and brand. In his spare time, he’s the chapter host of CreativeMornings/London.

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