Craig Sullivan, Belron

Craig Sullivan, Belron

Craig is a UX champion at Belron with experience gained working with high street retailers and leading brands. Craig has more than a decade of experience providing insights from technical web analytics, in-depth customer insight research skills, marketing optimisation and being a startup Advisor and Mentor. He has increased Belron’s worldwide online conversion rates by 15% during 2011 and in some key markets by up to 42% using agile techniques, optimisation and usability research blended with a brilliant team of people.

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AB Testing

AB Testing