Caroline is best known for her work on the usability of forms. As a consultant, she works mostly with very large organisations as they tune and improve enormous web sites. She uses a wide variety of UX techniques such as search log analysis, personas, and Mental Models. She is co-author of “Forms that work: Designing web forms for usability” and “User Interface Design and Evaluation” and is working on “Surveys that work.” She also teaches forms design, writing for the web, usability testing and interviewing skills.
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